Keep using my health apps: Discover perceptions of User’s health and Fitness apps

Posted On:2018-10-28 11:27:47

Introduction

The objective of the study is to examine the predictors of the users' intention to adopt health and fitness apps.

Project in a nutshell

What - What problem were you trying to solve? or, what was your value proposition?

Who - Who are/can be the key beneficiaries of this project?

Why - Why was your project different from others ? or, was there anything unique?

How - How did you overcome specific challenges?

Wow - Were there any special “wow” moments in the project?

Project Type

  • College Project

Website

Link

: chennai,coimbatore,madurai

: 2017/08 to 2017/09

Category

  • others

Project Status

  • Completed

Looking for

  • Others

Team Members

  • Aarthi

Methodology/Approach

The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) Model was adopted to carry out this study. A survey (n=317) was conducted with college-aged smartphone users at a Anna University, SRM University, VIT and various other colleges. Performance expectancy, hedonic motivations, price value, and habit were significant predictors of users' intention of continued usage of health and fitness apps. However, effort expectancy, social influence, and facilitating conditions were not found to predict users' intention of continued usage of health and fitness apps.

Future Plans

This study extends the UTATU2 Model to the mobile apps domain and provides health professions, app designers, and marketers with the insights of user experience in terms of continuously using health and fitness apps.

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